Madison, NJ

Keep up with us!

Keep up with us!

Madison NJ is #INTOyellow!


A town-wide celebration in honor of International Day of Happiness (March 20th) and Mental Health Awareness Month (May)

Companies, creatives and community members all across Madison are uniting to Shine a Light on Depression, by creating Optimistic art, activities and events -- all featuring featuring International Optimism Yellow (a/k/a ‘INT-O Yellow’) - a Color with a Cause.

Look for the yellow paint splat stickers in the windows of participating organizations and businesses that are showcasing Optimistic works of art and/or hosting special events and offers.

A portion of proceeds benefit the Madison Area YMCA’s Community Mental Health Initiative and (supporting                                                                                                        Optimism in the Arts)!

  Scroll down to learn more!


'Sustain the Campaign'

 Although planning is underway, we need your help to sustain 'Paint the Town Yellow' and other collaboratively generated UMEWE programs.   



March 20th is International Happiness Day

 Stop by these participating Madison businesses & organizations on March 20th for discounts, information and opportunities to donate to the cause.

Our list is growing by the day, but we are not quite ready to share. Keep checking back in to see who is #INTOYellow and learn how you can participate!





Art Exhibition: March 18th until May 5th, 2018, anchored at the Peg Williams Gallery within Short Stories Bookshop and Community Hub, where works will be displayed, in addition to being distributed throughout town. INT-O Yellow paint and other swag will also be available for sale at this time.

Click here to check out a digital gallery of all works featured in the 2017 "Optimism in Action" Group Show. 2018 works will be uploaded shortly!


Taste of Madison Benefit Art Auction: On March 19th, Madison will host its annual Taste of Madison fundraiser at the Brooklake Country Club, 139 Brooklake Road in Florham Park, NJ beginning at 7:00pm, where chefs from Madison’s finest restaurants serve samples of their best dishes to benefit several Madison-based non-profits.  The event will include a silent auction featuring a INT-O Yellow work from the Peg Williams Gallery. The piece will be auctioned off to help support The Madison-Area YMCA’s Community Mental Health Initiative and

Madison-Area YMCA International Day of Happiness Celebration: On March 20th (International Day of Happiness), The YMCA celebrates International Day of Happiness with an Optimism table featuring educational materials, free giveaways and post-it’s for members to share their “happy mantra” and create wall art!



Speaker Series: Beginning the week of March 19th through May at Short Stories Bookshop & Community Hub addressing topics such as Depression, Happiness, Optimism and Ways to Turn Optimism into Action, by an array of various speakers and authors

Community Garden Mural.jpg

Community Garden Mural: Roaming flower murals made in collaboration with hundreds of residents of all ages.  This public art project is an Optimistic collaboration with artist 'Uncle Riley' in which community members are invited to add drawings of flowers to small round yellow canvases. The canvases are then digitally enlarged into giant temporary "Community Garden" murals which will pop up in surprise locations to inspire and brighten our community.


Madison, NJ Partners

Adams Dental*

Ann Pelino Integrative Fitness*

Bar Method Madison*

Beneath the Surface*

Blue Purl

Cambridge Street Papers

Chaise Fitness*

Chatham Bookseller

Chef Loryn's*

Cleaners Advantage

Drew University*

Eyeglass Shoppe

FDU Federal Credit Union

Gary's Wine & Marketplace

Hat Shop*

Healthy Italia - La Buona Cucina*


Kienlen Lattmann Sotheby's International Realty*

Kitts & Co.*


Madison Health Department*

Madison Mud Clay Studio*

Madison Pharmacy*

Madison PhotoPlus

Madison Public Library*

Madison Area YMCA*

Museum of Early Trades & Crafts*

PC Problems


Short Stories Bookshop & Community Hub*


Tons of Toys*

Waxing the City*

Weichert Realtors*

Whole Foods*

Madison Public Schools
Kings Road School
Central Avenue School
Torey J. Sabatini School
Madison Junior School
Madison High School

*Indicates these partners are hosting art.