IS #INTOyellow



A CITY-wide celebration in honor of

International Day of Happiness (March 20th) and
Mental Health Awareness Month (May)

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Companies, creatives, and community members are uniting to Shine a Light on Depression by creating Optimistic art, activities, and events -- all featuring:

International Optimism Yellow (a/k/a ‘INT-O Yellow’) -
a Color with a Cause.

Look for "We're #INTOyellow" posters in the windows of participating organizations and businesses that are showcasing Optimistic works of art and/or hosting special events and offers.

A portion of proceeds benefit (so we can continue gifting INT-O Yellow to artists and keep supporting Optimism in the Arts)!

 We need your help to sustain 'Paint the Town Yellow' and other collaboratively generated UMEWE programs.


March 20th is

DAY OF Happiness

Festivities  kickoff with an “International Intergenerational Get Into Yellow Dance Party” in the gymnasium of event partner YMCA of Kingston and Ulster County from 6:30 to 8:30 p.m.

Dance party organizers encourage participants to invite others half their age or twice their age to join them. Other Paint the Town Yellow partners include the Kingston Midtown Arts District, My Kingston Kids, Peace Nation, Possibility Studios and UMEWE.





Join ArtBar and Storefront galleries in a special collaborative exhibit to explore and inspire Optimism.   An array of artists have united to embrace the color  ‘INT-O Yellow’ (International Optimism Yellow) with the shared intention to shine a light on Depression.

This exhibition also marks the kick-off of Kingston’s ‘Paint the Town Yellow’ campaign: a local celebration  of International Day of Happiness (March 20) and recognition of Mental Health Awareness Month (May)

A portion of proceeds benefit (supporting Optimistic public art initiatives that help brighten the world through collaboration)


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Roaming flower murals made in collaboration with hundreds of residents of all ages. This public art project is an Optimistic collaboration with artist 'Uncle Riley' in which community members are invited to add drawings of flowers to small round yellow canvases. The canvases are then digitally enlarged into giant temporary "Community Garden" murals which will pop up in surprise locations to inspire and brighten our community.

Help “Turn Optimism into Action...” by sponsoring one of the murals for display at your organization, business or public space­ ($300 each benefiting Keep an eye out for Community Garden murals popping up around town for your chance to participate!

Here's how
you can JOIN IN: